Lead Finding

Overview

The most common lead-finding mistake is relying on a single source — usually a B2B database like Apollo or ZoomInfo — and accepting whatever it returns as the universe of addressable accounts. Single-source lead discovery produces lists with systematic gaps: entire categories of companies that don't appear in one database but dominate another. The non-obvious rule is that high-quality lead discovery requires multiple, complementary sources, each with its own coverage bias, used in combination to triangulate the full universe of ICP-matching companies.

This skill provides a multi-source lead discovery methodology spanning eight source categories: B2B contact databases (Apollo, Sales Navigator), professional networks (LinkedIn Sales Navigator advanced search), code repositories and technical communities (GitHub, Stack Overflow, DevPost), funding and company databases (Crunchbase, PitchBook, Tracxn), job boards (LinkedIn Jobs, Indeed, Wellfound), conference and event lists (event sponsor/exhibitor lists, speaker rosters), industry directories and associations, and vertical-specific sources (G2/Capterra for SaaS, BuiltWith for technographics, SaaStr/Product Hunt for early-stage).

For each source, the skill provides search templates, data extraction patterns, and guidance on which sources are most productive for specific verticals (SaaS, fintech, healthcare, manufacturing, e-commerce, professional services). The output is a deduplicated, prioritized lead list with source provenance, ready for enrichment and scoring.

When to Use

• User says "find leads" or "build a prospect list" → activate this skill
• User asks "where can I find companies that match our ICP" → use this skill
• User mentions "lead sourcing," "account discovery," or "prospecting list" → this skill applies
• User has an ICP definition but no leads to work with
• User's current lead source has dried up and they need new channels
• Before running lead-enrichment or list-building