lead-magnets
Installation
SKILL.md
Lead Magnets
Overview
Most lead magnets don't convert because they're content the creator wanted to write, not content the prospect desperately needs. The mistake: gating a PDF that took 2 hours to write and calling it a "lead gen strategy." The best lead magnets solve an immediate, specific problem so well the prospect would pay for it — but you give it away free because the LTV of a qualified lead exceeds the cost. This skill covers magnet ideation, 7 proven formats, build-vs-buy decisions, landing page optimization, and the nurture-to-pipeline funnel.
Authoritative Foundations
- Brian Balfour — Growth Loops — Growth loops — acquisition/retention loops, not funnel-only thinking.
- Dan Martell — SaaS Lead Magnets — SaaS Lead Magnets
- SparkToro — Audience Research — Audience Research