LeadMagic Waterfall

Overview

LeadMagic as the primary enrichment provider in a multi-source waterfall routinely achieves 95%+ email coverage with bounce rates under 2%. This skill configures the complete waterfall in Clay: LeadMagic Email Finder first (for verified-at-lookup results), fallback providers for the 25-40% any single provider misses, verification as the final gate, and catch-all domain resolution for enterprise accounts.

Authoritative Foundations

• LeadMagic docs — Email finder and validation — Run find and validate as separate steps; only valid results should reach a sending tool.
• DAMA-DMBOK — Data quality dimensions — Score each waterfall step on accuracy, completeness, validity, and timeliness, not coverage alone.
• Clay — Waterfall enrichment — Query providers in sequence and stop at the first validated result to control cost.

When to Use