Lifecycle Drip Campaigns

Overview

Lifecycle drips are automated email sequences triggered by customer milestones — signup, first value, renewal window, expansion trigger, at-risk behavior. These run in the background, nurturing customers through their journey without manual intervention. This skill covers the complete lifecycle drip architecture.

Authoritative Foundations

• HubSpot Knowledge Base — Lifecycle stages — Enroll contacts into drips by lifecycle stage and exit them when the stage changes.
• Customer.io — Event-triggered campaigns — Trigger lifecycle messages from product events and attributes rather than fixed calendar schedules.
• Reforge — Retention and engagement — Tie each drip to a behavior that predicts retention, and measure it by that behavior, not by opens.

Lifecycle Stage

Spans Activation → Referral (stages 3–7). Stage map → references/gtm-lifecycle-stages.md.
Post-activation triggers → references/activation-playbook.md (handoff to engagement).
Router → references/lifecycle-skill-index.md.