LinkedIn Algorithm Optimization

Overview

Most LinkedIn underperformance is not a content-quality problem — it's a mechanics problem. Creators post the right message in the wrong format, kill reach with external links and hashtag habits from 2021, and misread a platform-wide reach compression as a personal failure.

This skill applies Richard van der Blom's Algorithm Insights Report — the largest recurring public study of LinkedIn organic performance (the 2026 edition analyzed 1.3M+ posts and 80,000+ profiles) — to diagnose reach problems and design posts that work with the algorithm instead of against it.

When to Use