LinkedIn Live Strategy

Overview

B2B teams burn budget manufacturing posts nobody asked for while their best insights live in Slack threads, customer calls, and executive hallway conversations. Jessie Lizak (Founder, Reveting; host of WinsDay) flips the model: run a weekly LinkedIn Live as the primary content engine, capture real conversations, and repurpose one session into podcasts, clips, carousels, and feed posts for the whole month.

This skill sits beside linkedin-algorithm (Richard van der Blom's feed mechanics). Van der Blom's data says Live is infrastructure-heavy — guest often, host rarely for reach efficiency. Lizak's playbook is for founders, CMOs, and execs who will host because a consistent show replaces a content team's output — when you pair Live with disciplined repurposing and relationship follow-up.

When to Use