List Building

Overview

A qualified prospect list is the foundation of every outbound motion. Build it wrong and everything downstream fails — enrichment misses, verification flags half the list, and reps waste time on accounts that were never going to buy.

This skill covers building clean, qualified lists from multiple sources, applying ICP filters early (before expensive enrichment), and maintaining list hygiene. The core principle: qualify first, enrich deep later. Filtering out non-fits before running enrichment cuts costs by 30-40%.

When to Use