Marketing Strategy

Overview

Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. Not "what should we post?" — "given our ICP, budget, and stage, where does every dollar and hour go?"

This skill builds a complete marketing operating plan: channel mix, budget allocation by funnel stage, content strategy, demand generation, brand building, and measurement. The output is a strategy document, not a list of tactics.

Authoritative Foundations