MQL Nurture Programs

Overview

Most MQLs aren't ready to buy — they're researching. Nurture programs keep your company top-of-mind during the 3-12 month evaluation window, converting MQLs to SQLs at 2-3x the rate of "send them to sales and pray." This skill covers nurture strategy, track design, and optimization.

Authoritative Foundations

• SiriusDecisions Demand Waterfall — Named methodology governing recommendations in this skill's process.
• Marketo Nurture Framework — Named methodology governing recommendations in this skill's process.
• Reforge — Lifecycle Marketing — Startup operating cadence — default alive, talk to users, launch fast.

Lifecycle Stage