Multi-Channel Outreach

Overview

Email alone is no longer enough. The highest-performing outbound programs coordinate across email, LinkedIn, phone, and sometimes SMS — not as independent channels, but as one coordinated sequence where each touch builds on the last.

The key insight: channels aren't additive, they're conditional. If email Touch 1 doesn't get opened in 3 days, LinkedIn fires instead of email Touch 2. If LinkedIn connects, skip the scheduled email follow-up and send a DM. The sequence adapts to engagement, not a fixed calendar.

When to Use