Objection Handling

Overview

Objections aren't rejections — they're information. A prospect who says "we don't have budget" might mean "I don't see enough value to create budget." The difference determines whether you walk away or win the deal.

This skill builds a structured objection handling system: a 6-category taxonomy, the AER framework (Acknowledge → Explore → Redirect), and pre-handling objections in outreach sequences before they're raised.

When to Use