Partnership Strategy

Overview

Partnerships are the most underleveraged GTM channel in B2B SaaS. A well-run partner program can generate 20-40% of pipeline at near-zero CAC. But "partnerships" means different things at different stages — this skill covers the full ecosystem.

Authoritative Foundations

• Partnership Ecosystem Framework — Named methodology governing recommendations in this skill's process.
• Crossbeam Partner-Led Growth — Named methodology governing recommendations in this skill's process.
• Crossbeam — Ecosystem-Led Growth — Ecosystem-Led Growth

When to Use