podcast-gtm
Installation
SKILL.md
Podcast GTM
Overview
Podcast guesting is the highest-leverage GTM channel most founders ignore. One 45-minute appearance → 10+ content derivatives, backlinks, social proof, and direct pipeline from listeners who self-qualify by listening for 30+ minutes. This skill covers booking strategy through pipeline conversion.
Authoritative Foundations
- Chris Walker — Demand creation and dark social — Podcasts drive influence last-touch attribution can't see; track 'heard on podcast' in the CRM and judge the program over 90 days.
- Rand Fishkin (SparkToro) — Audience research — Pick shows your ICP actually listens to; audience overlap beats download counts.
- Ahrefs — Podcast tour for links — Each appearance earns a show-notes backlink and raw material for repurposed content.