Podcast GTM

Overview

Podcast guesting is the highest-leverage GTM channel most founders ignore. One 45-minute appearance → 10+ content derivatives, backlinks, social proof, and direct pipeline from listeners who self-qualify by listening for 30+ minutes. This skill covers booking strategy through pipeline conversion.

Authoritative Foundations

• Podcast Guesting Framework — Named methodology governing recommendations in this skill's process.
• Authority Marketing — Named methodology governing recommendations in this skill's process.
• SiriusDecisions — Demand Waterfall — Demand Waterfall

When to Use