rb2b-outbound-triggers
Installation
SKILL.md
Overview
RB2B identifies website visitors at the person level — not just the company. Every identified visitor has a LinkedIn profile, job title, and company. This skill converts that signal into outbound action: routing the right visitors to SDRs, enriching their contact data, and launching time-sensitive sequences that convert intent into meetings.
The core principle: a visitor who identified themselves on your site is warmer than any cold list contact. The window closes fast — within 48 hours, the buying intent signal decays by 50%. This skill builds the pipeline that captures that window.
When to Use
- Setting up RB2B for the first time and need an outbound workflow
- RB2B is installed but visitors aren't being converted to meetings
- SDRs are getting Slack alerts but not acting on them consistently
- Need to route RB2B visitors to Clay → enrichment → sequencer pipeline
- Want to segment RB2B visitors by ICP fit and trigger different cadences
- Building a "visitor-to-meeting" funnel with conversion benchmarks
- RB2B alerts are firing but contact data is missing or unverified
- Need to measure RB2B-sourced pipeline vs cold outbound