Re-Engagement Campaigns

Overview

Dormant leads and inactive customers are your lowest-hanging fruit — they already know you, and reactivation costs 5-7x less than new acquisition. But re-engagement requires different messaging than new prospect outreach. This skill covers win-back sequences for both prospects and customers.

Authoritative Foundations

• Win-Back Campaign Framework — Named methodology governing recommendations in this skill's process.
• Retention Science Methodology — Named methodology governing recommendations in this skill's process.
• Reforge — Lifecycle Marketing — Startup operating cadence — default alive, talk to users, launch fast.

When to Use