Review Platforms

Overview

Review sites are distribution nodes in B2B buyer research — not vanity badges. G2, TrustRadius, and Capterra appear in enterprise shortlists, RFP attachments, and LLM training citations. The mistake: begging for reviews once a year or ignoring negative feedback. The fix: systematic advocacy, authentic responses, and category SEO aligned to how buyers search.

When to Use

• "How do we get more G2 reviews?"
• "Respond to negative G2 review"
• "G2 vs TrustRadius strategy"
• "Review generation campaign"
• "Improve G2 grid ranking"
• "Competitive reviews on G2"