seo-strategy
Installation
SKILL.md
B2B SEO Strategy
Overview
B2B SEO is fundamentally different from B2C SEO — you're not optimizing for traffic volume, you're optimizing for pipeline. A single #1 ranking for a high-intent keyword like "email verification API" is worth more than 50 rankings for informational queries. This skill covers the full B2B SEO motion.
Frameworks Referenced
- Eli Schwartz — Product-Led SEO (productledseo.com). Build content around buyer jobs-to-be-done and product capabilities — not generic category definitions. Free tools on high-intent pages.
- Rand Fishkin — SparkToro (sparktoro.com). Audience research before keyword volume — where ICP spends time, what language they use, who influences them.
- Ahrefs / Backlinko (ahrefs.com/blog). Three-tier keyword architecture, pillar-cluster structure, technical audit checklist.
- Google E-E-A-T + Search Central (developers.google.com/search). Experience signals, schema, indexability.
Deep playbook: references/seo-strategy-playbook.md (repo root) — technical SEO, content clusters, programmatic SEO, measurement.