Signal Scoring

Overview

Most prospects aren't ready to buy. Signals separate the ones who are from the ones who might be someday. A signal-anchored outreach program consistently outperforms list-blast approaches — triggers beat blasts every time.

This skill builds a configurable signal scoring system. You define which signals matter for your business, assign weights, and produce tiered lead lists that tell your team exactly who to contact first and why.

When to Use

• "Score these accounts and tell me who to reach out to first"
• "Set up a signal scoring system for our ICP"
• "Which of our target accounts are showing buying signals?"
• "Prioritize this list by intent"
• "Build a trigger-based outreach prioritization model"