Social Intent Monitoring

Overview

Most outbound programs are volume-gated rather than timing-gated. Reps build lists and send sequences regardless of whether anything has actually happened. Social intent monitoring replaces that model: an AI agent watches public social conversations continuously, and an email or DM only fires when a qualifying event occurs in real time.

The mistake this skill prevents: treating social platforms as broadcast channels rather than signal feeds. Every competitor-mention comment, every "does anyone have a recommendation for X" post, every founder publicly describing a problem you solve — these are live intent signals that expire within 24-72 hours. Catching them and acting fast beats the best cold copy by a wide margin.