Social Media Strategy

Overview

Social media for B2B is not about going viral — it's about being the first person your ICP thinks of when they have a problem. Every post should build trust, demonstrate expertise, or start a conversation. This skill covers platform-specific strategy, content formats, sizing guides, and engagement tactics for LinkedIn (primary B2B channel) and X/Twitter (secondary).

When to Use

• "Build a social media strategy"
• "Plan LinkedIn content"
• "What should I post?"
• "Social media image sizes"
• "Increase engagement on LinkedIn"
• "Content calendar for social"