Solo Founder GTM

Overview

Solo founders don't need a sales team. They need a system. Before $1M ARR, the founder IS the GTM motion — and that's the advantage. No coordination overhead, no diluted message, no commission structure to manage. One person who knows the product deeply selling to people who need it.

This skill builds lean GTM for founders: tool stacks at each revenue stage ($0-10K MRR through $50K+), AI agents replacing headcount, and clear triggers for when to make the first hire. Track tool spend → gtm-tool-cost-model; operationalize on Ramp → gtm-spend-management.

When to Use