Analytics Tracking Plan

Overview

Most companies have tracking — they just don't have a plan. Events fire into the void. Pixels fire twice (or never). Marketing attributes credit to the wrong channel. Product doesn't know what marketing tracks. Nobody trusts the data. The mistake: adding tracking ad-hoc without a unified plan. This skill covers the complete analytics tracking architecture for PLG and B2B SaaS: event taxonomy, pixel strategy, attribution architecture, CDP implementation, and the analytics stack that makes it all work together.

Authoritative Foundations