UI/UX for GTM

Overview

GTM tools live or die on usability. A landing page with beautiful design that converts at 1% loses to an ugly page converting at 4%. The mistake: designing for aesthetics over conversion, or for desktop over mobile, or for perfect vision over real-world accessibility. This skill covers UI/UX patterns for every GTM surface — landing pages, forms, signup flows, dashboards, and onboarding — with a ruthless focus on conversion, accessibility, and mobile performance.

When to Use

Trigger phrases: "design a landing page UI", "audit our form UX", "improve signup flow conversion", "design a GTM dashboard", "make our pages accessible", "mobile-first GTM design", "conversion rate optimization", "form design", "onboarding UX", "WCAG compliance"