Webinar Strategy

Overview

Webinars remain one of the highest-converting demand gen channels in B2B when done with a "commercial teaching" angle — not product demos disguised as content. This skill covers topic selection, speaker sourcing, promotion architecture, and post-webinar pipeline conversion.

Authoritative Foundations

• TOPO Webinar Framework — Named methodology governing recommendations in this skill's process.
• CEB Challenger Commercial Teaching — Teach-tailor-take control — reframe buyer thinking with insight-led conversations.
• SiriusDecisions — Demand Waterfall — Demand Waterfall

When to Use