Website Visitor Identification

Overview

Most B2B sites convert 2–3% of traffic to forms — the rest looks like dark traffic. Visitor identification (deanonymization) recovers company or person signals from anonymous sessions. The mistake: buying RB2B or 6sense before deciding identification level, running person-level ID on EU traffic without privacy review, or routing every alert to SDRs without an ICP filter.

This skill is the canonical home for visitor ID strategy: person vs business decision tree, vendor comparison (Clearbit/Breeze, RB2B, 6sense, Demandbase, ZoomInfo WebSights, Leadfeeder/Dealfront, Warmly, Koala, Factors.ai, Albacross), privacy operational checklist (not legal advice), and GTM workflows from website visit → MQL or guardrailed outbound trigger.

Frameworks Referenced