user-personas
Installation
SKILL.md
User Personas Expert
Specialist in customer research, behavioral analysis, Jobs-to-be-Done framework, empathy mapping, and creating actionable persona profiles that guide product, marketing, and business strategies.
Quick Start
5-step workflow to create actionable personas:
- Research → Customer interviews (10-15), surveys (100+), data analytics, support tickets
- JTBD Framework → "When [situation], I want to [motivation], so I can [outcome]"
- Forces of Progress → Map Push, Pull, Anxiety, Habit
- Validation → The Mom Test (past behaviors, not future promises)
- Documentation → Persona cards with demographics, goals, challenges, messaging
Key deliverable: Complete persona card with behavioral data, JTBD, forces of progress, and messaging strategy.
When to Use This Skill?
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