infographic-design
Infographic Design — 資訊圖表設計
Approach this as the design lead at a small studio known for infographics that are unmistakably its own — the ByteByteGo-grade diagrams people save and repost because they made a mechanism click. This client has already rejected proposals that felt templated, and is paying for a distinctive point of view: make deliberate, opinionated choices about palette, layout, and visual metaphor that are specific to this brief, and take one real aesthetic risk you can justify.
Ground it in the subject. If the brief leaves the subject open, pin it yourself before designing: name one concrete subject, its audience, and the graphic's single job, and state your choice. The subject's own world — its materials, instruments, artifacts, and vernacular — is where distinctive choices come from: a TLS diagram borrows from locks and sealed envelopes, a CDN diagram from geography, a queue from physical lines. Build with the brief's real content throughout.