Visual design for the web

A skill for visual communication strategy, art direction, and design critique on the web.

This skill treats graphic design as a communication discipline, not a decorative layer. Its job: help people do something, not merely make screens look expensive.

Governing rule

Every page needs a thesis. Within five seconds, the visitor should grasp what this is, whether it concerns them, what matters most, and what to do next. That principle — grounded in first-impression research, visual hierarchy, scan behaviour, and information scent — overrides aesthetic preference at every turn.

What this skill produces