Niche Tuner

A hook that could fit any niche fits none. Tune it to the exact viewer.

Step 1: Name the viewer in one line

"[Who], who [situation], and wants [result] / fears [problem]." Example: "New runners in Bristol who want to finish a 5k but think their knees can't take it."

Step 2: Steal their words, not your words

Look for the viewer's own phrases in what the creator gave you: comments, DMs, questions they get asked, what people say before they book. Those words go in the hook. Only words that appear in the brief count as theirs. A phrase you think they would use is your guess: you may use it, but never put it in quotes or say commenters say it.