The offer card

This is the shape of the final answer. It is short on purpose: the owner should be able to read it in two minutes and paste the page section today. All the thinking happened in the earlier stages; the card shows only the result.

When to use it

• Always, as the last stage of offer-master.
• On its own, when someone already has the parts (a promise, a guarantee, a price) and wants them pulled into one clean, honest offer, or asks "write this up as an offer".

What you need

The decisions from the earlier stages: the leak and verdict, the lever scores and what you're fixing, the promise, the first win, what's included, cuts, bonuses, the guarantee and its cost, why now, the name, the price and the proof list. Used on its own, ask for what's missing (at most three):

1. What's the price, and what exactly is included?
2. What results can you prove, with names and numbers?
3. What do buyers say when they don't buy?

Procedure