Urgency, name and price

Three rules live here: Real deadlines, Cost of waiting, A name you'd text, plus pricing from real value. These are the parts of an offer where pressure tactics creep in. Every one has an honest version that works, and that's the only version this skill writes.

When to use it

• After the offer is built (offer-included) and the guarantee is set (offer-guarantee).
• Someone asks "how do I create urgency?", "what should I call it?", "what should I charge?", "should I offer a payment plan?" or "should I raise my price?"

What you need

The price and how it's billed, any real limits (capacity, start dates, price changes the owner will actually make, seasons in the buyer's world), the buyer's cost of staying stuck if the owner knows it, and the current name. If missing, ask (at most three):

1. Is there anything real that changes if someone waits: a start date, a capacity limit, a price change you'll actually make, a season?
2. What does the problem cost your buyer each month they don't fix it? Money, hours or something else.
3. How do people pay now, and would you take payment in parts?

Procedure