attribution-analysis-modeling
Marketing Attribution Analysis & Modeling
A comprehensive attribution analysis skill that evaluates marketing channel effectiveness using advanced statistical models, helping optimize marketing spend and understand customer journey patterns.
Instructions
1. Data Loading and Preparation
When users provide marketing touchpoint data:
- Load and validate channel interaction data
- Parse customer journey paths and touchpoint sequences
- Handle different data formats (CSV, JSON, Excel)
- Support both user-level and session-level attribution analysis
- Process timestamp data for chronological path analysis
More from liangdabiao/claude-data-analysis-ultra-main
data-exploration-visualization
自动化数据探索和可视化工具，提供从数据加载到专业报告生成的完整EDA解决方案。支持多种图表类型、智能数据诊断、建模评估和HTML报告生成。适用于医疗、金融、电商等领域的数据分析项目。
131content-analysis
Analyze text content using both traditional NLP and LLM-enhanced methods. Extract sentiment, topics, keywords, and insights from various content types including social media posts, articles, reviews, and video content. Use when working with text analysis, sentiment detection, topic modeling, or content optimization.
62funnel-analysis
Analyze user conversion funnels, calculate step-by-step conversion rates, create interactive visualizations, and identify optimization opportunities. Use when working with multi-step user journey data, conversion analysis, or when user mentions funnels, conversion rates, or user flow analysis.
59rfm-customer-segmentation
Perform RFM (Recency, Frequency, Monetary) customer segmentation analysis on e-commerce data. Use when you need to analyze customer value, identify VIP customers, or create marketing segments. Automatically cleans data, calculates RFM metrics, applies K-means clustering, and generates visualization reports with Chinese language support.
43retention-analysis
Analyze user retention and churn using survival analysis, cohort analysis, and machine learning. Calculate retention rates, build survival curves, predict churn risk, and generate retention optimization strategies. Use when working with user subscription data, membership information, or when user mentions retention, churn, survival analysis, or customer lifetime value.
31ab-testing-analyzer
全面的AB测试分析工具，支持实验设计、统计检验、用户分群分析和可视化报告生成。用于分析产品改版、营销活动、功能优化等AB测试结果，提供统计显著性检验和深度洞察。
25