attribution-analysis-modeling
Marketing Attribution Analysis & Modeling
A comprehensive attribution analysis skill that evaluates marketing channel effectiveness using advanced statistical models, helping optimize marketing spend and understand customer journey patterns.
Instructions
1. Data Loading and Preparation
When users provide marketing touchpoint data:
- Load and validate channel interaction data
- Parse customer journey paths and touchpoint sequences
- Handle different data formats (CSV, JSON, Excel)
- Support both user-level and session-level attribution analysis
- Process timestamp data for chronological path analysis
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