LinkedIn Engagement Rate Calculator

Engagement rate is the one number that lets you compare a post seen by 900 people against a post seen by 40,000. This skill computes it, picks the right formula variant, and interprets the result without pretending the benchmarks are more official than they are.

When to use

• The user asks "what's my engagement rate" or shares post stats to evaluate
• The user wants to compare posts, or their account against a benchmark
• The user is deciding what content to double down on

The formulas

Impressions-based (the default):