ABA Data Explorer

This skill guides you on how to query and analyze ABA search term data, helping Amazon sellers extract valuable insights from ABA search term reports.

Core Concepts

ABA (Amazon Brand Analytics) Search Term Report is official Amazon search behavior data that reflects real consumer search activity on Amazon. This tool holds nearly 3 years of weekly-granularity data across 15 Amazon marketplaces.

Ranking logic: A smaller searchFrequencyRank value means higher search popularity. Rank 1 is the most popular search term. This is an easy point of confusion - when a user says "ranking improved," it means the numeric value decreased; "ranking dropped" means the value increased.

Data Fields