linkfox-junglescout-keyword-share-of-voice
Jungle Scout — 关键词市场份额 Share of Voice
This skill queries Share of Voice (SOV) data for Amazon keywords via the Jungle Scout data source, returning brand visibility distribution across the first 3 pages of search results, along with search volume, PPC bid estimates, and top ASIN click/conversion metrics across 10 Amazon marketplaces.
Core Concepts
Share of Voice measures how much of the search results real estate a brand occupies for a given keyword. Jungle Scout analyzes the first 3 pages of Amazon search results and calculates each brand's presence in three dimensions:
- Organic SOV: Brand visibility from organic (non-sponsored) search result positions
- Sponsored SOV: Brand visibility from sponsored/advertising placements
- Combined SOV: Overall brand visibility merging both organic and sponsored results
Each dimension has two calculation methods:
- Basic SOV: Simple product count ratio — number of a brand's products ÷ total products on the 3 pages
- Weighted SOV: Position-adjusted ratio that gives higher weight to top positions and factors like Amazon's Choice badge; this is the more meaningful metric for competitive analysis
The tool also returns:
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