Seerfar Ozon Keyword Back-Search

This skill reverse-looks-up Ozon search keywords by a list of product SKU IDs in the Seerfar analytics database: pass up to 20 SKUs (your own listing or a competitor's) and it returns the search terms those products appear under — organic and/or ad — each enriched with a full market profile (search volume, 30-day growth, product/seller/competitor counts, average price, conversion concentration, top products, plus per-term organic/ad channel, natural rank, exposure, and conversion in the dimension object). It is the starting point for Ozon keyword reverse lookup, listing-title optimization, and competitor traffic-word discovery.

Core Concepts

SKU-driven, not keyword-driven: unlike keyword mining (expand from a seed term) or market keyword search (browse the whole market), this endpoint takes skuIds and returns the search terms those specific products rank for. The direction is product → keywords (reverse).

hasVariant is required: every request must declare whether to exclude variants — 0 keep variants, 1 exclude variants. Pick 1 when you want de-duplicated keyword coverage for a parent listing.

Natural vs ad terms: type filters the search-term channel — ["0"] organic (自然搜索词) only, ["1"] ad (广告搜索词) only; omit to get both. Combine with the naturalRank / adRank range filters to qualify positioning.

Back-search metrics live in dimension: each returned term carries a dimension object with the reverse-lookup-specific metrics — type (0 organic / 1 ad), naturalRank (the SKU's natural rank for that term), exposure (exposure share, 0–1), conversion (conversion rate, 0–1), and x (opaque position indicator). The input filters type / naturalRank / adRank / exposure / conversion filter on these same per-term values. Note: relevancy is defined in the schema but is not returned by this endpoint.

Platform coverage: each keyword record carries a platform field (0 = Ozon, 1 = Wildberries). The dataset is Ozon-centric; Wildberries rows appear where available. There is no input to restrict the platform — filter client-side if needed.

Match mode: matchType controls how includeKeywords / excludeKeywords are matched — 0 exact, 1 fuzzy.

Parameters