SIF Keyword Traffic Source Summary

This skill guides you on how to query and analyze keyword traffic source data for Amazon products, helping sellers understand the traffic structure behind keywords — including organic search, Sponsored Products (SP) ads, brand ads, video ads, and various Amazon recommendation placements.

Core Concepts

The SIF Keyword Summary tool returns, for one given keyword, the list of ASINs appearing under that keyword along with their per-keyword traffic exposure breakdown and their product-level cross-channel traffic mix. It answers: Who is taking traffic under this keyword, and through which channels?

Traffic channels analyzed:

• Natural Search — organic search result positions
• SP Ads (Sponsored Products) — paid product ad placements (regular slot)
• Brand Ads (SB) — top and bottom brand ad placements on the search results page
• Video Ads (SBV) — Sponsored Brands Video placements
• SP Recommendation slots — Trending now / Seen on social media / Customers frequently viewed / 4 stars and above
• Amazon's Choice (AC) — Amazon's Choice badge recommendations
• Editorial Recommendations (ER) — editorial/curated recommendation placements
• Top Rated (TR) — high-rating recommendation placements