SIF Keyword Traffic Source Summary

This skill guides you on how to query and analyze keyword traffic source data for Amazon products, helping sellers understand the traffic structure behind keywords — including organic search, Sponsored Products (SP) ads, brand ads, video ads, and various Amazon recommendation placements.

Core Concepts

The SIF Keyword Summary tool provides a comprehensive breakdown of how an Amazon product's keyword traffic is distributed across multiple channels. It answers the fundamental question: Where does the traffic come from for a given keyword?

Traffic channels analyzed:

• Natural Search — organic search result positions
• SP Ads (Sponsored Products) — paid product ad placements
• Brand Ads — top and bottom brand ad placements on the search results page
• Video Ads — video ad placements
• Amazon's Choice (AC) — Amazon's Choice badge recommendations
• Editorial Recommendations (ER) — editorial/curated recommendation placements
• Top Rated (TR) — high-rating recommendation placements
• Top Rated Frequently Bought (TRFOB) — high-rating, frequently bought recommendation placements