Analyzing User Feedback

Scope

Covers

• Aggregating and normalizing feedback from multiple channels (support, sales, research, reviews, surveys, usage signals)
• Turning raw feedback into themes with evidence and actionable recommendations
• Identifying friction / reasons users won’t use the product (not just validation)
• Producing a repeatable feedback loop (cadence, owners, and handoffs)

When to use

• “Synthesize our user feedback into themes and actions.”
• “Analyze support tickets / feature requests for the top issues.”
• “Create a voice-of-customer report for in the last .”
• “Summarize churn reasons / cancellation feedback.”
• “Cluster survey open-ends into insights and recommendations.”

When NOT to use

• You need to collect new feedback via interviews (use conducting-user-interviews) or surveys (use designing-surveys); this skill analyzes data you already have