Content Marketing

Scope

Covers

• Content market fit (treat content like a product; audience anxieties + needs)
• SEO-led content (validate search demand before writing)
• Founder/executive-led thought leadership with a human voice
• Blog-as-press-release announcements (shareable, SEO-friendly)
• AI-assisted content workflows with human-in-the-loop quality controls
• Backlog, editorial calendar, content briefs, distribution, and measurement

When to use

• “Create a content strategy / content marketing plan.”
• “Build an SEO plan + editorial calendar.”
• “We need founder-led thought leadership; pick a channel + voice.”
• “Turn an announcement into a blog post instead of a press release.”
• “Create content briefs and a repeatable content production system.”