Designing Growth Loops

Scope

Covers

• Turning a growth goal into a loop-based growth model (micro loops + macro loops)
• Designing and documenting loops: viral/referral, content/UGC, SEO, partner/integration, sales-assisted, and paid acquisition loops
• Choosing channels using a Customer × Business × Medium fit check
• Validating paid loops with unit economics (LTV, CAC, payback) gating
• Producing an actionable loop plan: loop map → scorecard → experiments → measurement

When to use

• “Design a growth loop / viral loop / referral loop”
• “Create a growth flywheel for ”
• “Map our micro + macro growth loops and prioritize which to build”
• “We need new growth loops (not just optimize ads/onboarding)”
• “Decide whether a paid acquisition loop is viable”

When NOT to use