designing-surveys
Installation
SKILL.md
Designing Surveys
Scope
Covers
- Designing product surveys that answer a specific decision (not “general feedback”)
- Choosing the right audience, sampling, and timing (including “best customers” cohorts)
- Writing clear, unbiased questions and using good scales (CSAT vs NPS guidance)
- Building an instrument that works on mobile (logic, required fields, option visibility)
- Planning analysis and turning results into decisions and follow-ups
When to use
- “Design a customer survey for…”
- “Create an onboarding survey to profile users / separate buyer vs user.”
- “We need a CSAT/NPS/PMF survey.”
- “Draft a cancellation / churn survey.”
- “Help me write survey questions and an analysis plan.”
When NOT to use
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