Founder Sales

Scope

Covers

• Founder-led sales for early-stage products (typically pre-seed → Series A)
• Getting initial design partners / first customers (incl. first 10–30)
• Outbound + warm intro outreach design (not high-scale automation)
• Diagnostic discovery (problem-first; demo later)
• Decision enablement (your #1 competitor is often “no decision”)
• Closing-to-activation (white-glove onboarding to prevent “yes → silence”)
• Building a simple, repeatable learning loop (message → calls → iteration)

When to use

• “Help me get my first customers / first 10 customers.”
• “Create a founder-led sales playbook.”
• “Write a discovery call script (diagnostic, no demo).”
• “Create an outreach sequence for my ICP.”
• “Prospects go dark / end in no decision—help me close with a clear next step.”