Media Relations

Scope

Covers

• Turning an announcement into a newsworthy angle (“what’s new” + “why now” + proof)
• Building a targeted media list (outlets + reporters + freelancers) with tiers and pitch angles
• Designing an exclusive/embargo strategy (staggered outreach, clear offer, fallback plan)
• Preparing a lightweight pitch kit (email templates, press materials checklist, media FAQ)
• Running an outreach + follow-up cadence with a tracker
• Managing interview scheduling + spokesperson prep and post-coverage follow-up

When to use

• “Build a media list and pitch journalists for our launch/announcement.”
• “We want to offer an exclusive (or embargo). Help us plan and execute outreach.”
• “Write press pitch emails and a follow-up cadence.”
• “Prep our spokesperson for a reporter interview and create a media FAQ.”

When NOT to use