Organizational Design

Scope

Covers

• Designing or redesigning an organization's structure + operating model to improve speed, accountability, and customer outcomes
• Choosing between centralized vs decentralized models (Apple ↔ Amazon spectrum) and functional vs divisional/value-stream orientations
• Reducing coordination tax by minimizing dependencies and clarifying decision rights
• Setting management roles/layers so leaders know the work and can drive craft, not just process

When to use

• "Propose a reorg / org design for my product + engineering organization."
• "We're slow due to dependencies—redesign teams so we can run in parallel."
• "Our UX is fragmented—should we centralize decisions or strengthen functional leadership?"
• "We grew fast and added layers—help us simplify and get back to startup speed."

When NOT to use

• You need product strategy/vision first (use defining-product-vision or working-backwards).
• This is mainly a people-performance issue (use coaching/feedback workflows, not a reorg).