positioning-messaging
Installation
SKILL.md
Positioning & Messaging
Scope
Covers
- Positioning (category, ICP, differentiation, “against what alternative”)
- Messaging hierarchy (core message + pillars + proof)
- Value proposition + copy primitives (one-liner, tagline, headline/subhead, elevator pitch)
- Channel adaptation (website, sales, press pattern-matching)
- Lightweight message validation plan
When to use
- “We need clearer positioning and messaging.”
- “Rewrite our value prop / one-liner / tagline / homepage hero.”
- “People don’t ‘get it’—pipeline is sluggish and sales keeps re-explaining.”
- “Create a messaging hierarchy and proof points for .”
- “Give me 5 headline/tagline options that fit our positioning.”
When NOT to use
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