Pricing Strategy

Scope

Covers

• Pricing strategy and price setting (new product or repricing)
• Packaging and plan design (freemium, trials, feature gating, add-ons)
• Willingness-to-pay (WTP) research plan and evidence collection
• Self-serve vs sales-led handoffs (incl. thresholds and operational constraints)
• Conversion mechanics (sampling premium features, trial/discount design)
• Rollout, migration, and measurement (guardrails + review cadence)

When to use

• “Create a pricing strategy / monetization strategy.”
• “Propose packaging and plans for freemium → paid.”
• “We need new price points and a rationale tied to value.”
• “Design a free trial / reverse trial / capped trial.”
• “Figure out when self-serve tops out and when we need sales-led.”