Problem Definition

Scope

Covers

• Turning a vague idea into a crisp, testable problem definition
• Writing a shareable problem statement (1-liner + expanded)
• Capturing Jobs To Be Done (JTBD) and target segments
• Mapping current alternatives (including non-digital/analog) and “why now / why digital”
• Building an evidence + assumptions log to drive learning
• Defining success metrics + guardrails and clear scope boundaries

When to use

• “Write a problem statement for…”
• “We need to define the problem space / JTBD.”
• “We keep jumping to solutions; help us get clear on the real problem.”
• “Pressure to ‘do AI’ — verify there’s a real pain point first.”
• “Before we write a PRD, align on what problem we’re solving.”