retention-engagement
Installation
SKILL.md
Retention & Engagement
Scope
Covers
- Diagnosing retention + engagement (cohorts/curves, frequency, segments, drop-offs)
- Identifying the activation / “aha moment” and reducing time-to-value
- Designing habit + re-engagement interventions (daily return, reminders, content loops)
- Creating accruing value and ethical switching costs (“mounting loss”)
- Turning insights into a prioritized experiment + measurement plan
When to use
- “Improve retention / reduce churn”
- “Increase engagement / DAU/WAU”
- “Define our activation / aha moment”
- “D1/D7 retention is low—fix onboarding and time-to-value”
- “Create a retention experiment backlog and a 30/60/90 plan”
When NOT to use
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